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Value
"As business executives increasingly find value in improving their historical perspective, they are turning to professional business historians who know what to look for, who to ask and how to present the best lessons learned. 'History allows us to reinterpret the past in a way that's relevant today--it helps us learn from the mistakes and successes of the past,' says Glenn Bugos, principal historian at a Redwood City, Calif.-based firm that specializes in helping companies create historical narratives." CIO Magazine (1 January 1999).
 
  Fluent
“Bugos, a skilled historian of technology, tells the tale not only of its design but of its bureacratic history--how the air force came to adopt a navy aircraft; how other nations decided to purchase it; and what role it had in deciding the outcome of various conflicts. This, in short, is a model of technological history, fluently written and accessible to a much broader audience.” Eliot A. Cohen, in his review of Engineering the F-4 Phantom in Foreign Affairs, 1996
 
  Pith
"…And enterprises of great pith and moment,
With this regard, their currents turn awry,
And lose the name of action." William Shakespeare, Hamlet III, i
 
  Rhyme
“History never repeats itself; but sometimes it rhymes.” Mark Twain.