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Sample Projects |
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California State Automobile Association (AAA)
To celebrate the CSAA's centennial, and to take advantage of a major archive-building
enterprise, Bugos researched and wrote a full-length history of the CSAA.
Emphasis was on how, over a century of dramatic growth in automobility,
CSAA has persisently reflected its member-driven focus. The manuscript discussed
CSAA's growth as an organization, its leadership in the insurance industry,
and the evolution of its public policy advocacy, and its pioneering role
as a constituent of the American Automobile Association. |
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NASA Ames Research Center
Bugos was commissioned to write and produce a fully illustrated scholarly
history of this NASA research center in Sunnyvale, California. The book
analyzes the Center's evolution from fundamental research on aircraft and
space flight into NASA's center of excellence in the life sciences, information
technology, and nanotechnology. The project included organizing the NASA
Ames archives and encoding them in SGML for the Online Archive of California.
The book was published in 2000 as Atmosphere of Freedom: Sixty Years
at the NASA Ames Research Center (NASA Special Publications 4314).
In 2003, Bugos was invited to return as Historian and manage the permanent
NASA Ames History Office. |
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Dreyer's Grand Ice Cream, Inc.
At the mid-point of their five-year strategic plan to become America's premier
ice cream company, Dreyer's hired Bugos to document their historic efforts
to reshape their industry. He conducted a number of oral histories with
key individuals on their role in this history-as-it-happens, and completed
a case study putting Dreyer's present plan into historical context. As a
company focused on the future of their product, Dreyer's also asked us to
recover and develop archival materials and help answer questions about its
past. |
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Henry Venture Fund
Albert J. Henry led a La Jolla-based venture capital fund throughout the
1980s and 1990s, and sits on the boards of several high-tech firms. His
most notable success was in biomedical devices, specifically infusion pumps.
Henry commissioned Bugos to research and write a series of very detailed
case studies of his portfolio firms: IMED, IVAC, Block Medical, Callisto
Pharmaceuticals, IVonyx, Raytel, and Motion Analysis Corporation. Initially
used to cross-train the managers of his various companies, these cases later
formed the core of Henry's top-rated course on venture finance at the J.L.
Kellogg School of Management at Northwestern University. The cases help
Henry recruit outstanding students, gives him a dispassionate view on how
his use of capital has shaped his companies, and allows him to teach the
thrills and trials of bringing start-ups to the point of pay-off.
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Electronic Arts, Inc.
Electronic Arts is the biggest, most diversified, and among the oldest of
all independent video game makers. To fill out the common area of their
new Silicon Valley headquarters, Electronics Arts chose to tout their relative
longevity and vibrant corporate culture to new employees and customers.
Bugos generated the content and worked with Gordon Chun Design of Berkeley
to create a sleek museum with video, artifacts, illustrations, and backstory.
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