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Sample Projects
 
 

California State Automobile Association (AAA)
To celebrate the CSAA's centennial, and to take advantage of a major archive-building enterprise, Bugos researched and wrote a full-length history of the CSAA. Emphasis was on how, over a century of dramatic growth in automobility, CSAA has persisently reflected its member-driven focus. The manuscript discussed CSAA's growth as an organization, its leadership in the insurance industry, and the evolution of its public policy advocacy, and its pioneering role as a constituent of the American Automobile Association.


 

NASA Ames Research Center
Bugos was commissioned to write and produce a fully illustrated scholarly history of this NASA research center in Sunnyvale, California. The book analyzes the Center's evolution from fundamental research on aircraft and space flight into NASA's center of excellence in the life sciences, information technology, and nanotechnology. The project included organizing the NASA Ames archives and encoding them in SGML for the Online Archive of California. The book was published in 2000 as Atmosphere of Freedom: Sixty Years at the NASA Ames Research Center (NASA Special Publications 4314). In 2003, Bugos was invited to return as Historian and manage the permanent NASA Ames History Office.


 

Dreyer's Grand Ice Cream, Inc.
At the mid-point of their five-year strategic plan to become America's premier ice cream company, Dreyer's hired Bugos to document their historic efforts to reshape their industry. He conducted a number of oral histories with key individuals on their role in this history-as-it-happens, and completed a case study putting Dreyer's present plan into historical context. As a company focused on the future of their product, Dreyer's also asked us to recover and develop archival materials and help answer questions about its past.


 

Henry Venture Fund
Albert J. Henry led a La Jolla-based venture capital fund throughout the 1980s and 1990s, and sits on the boards of several high-tech firms. His most notable success was in biomedical devices, specifically infusion pumps. Henry commissioned Bugos to research and write a series of very detailed case studies of his portfolio firms: IMED, IVAC, Block Medical, Callisto Pharmaceuticals, IVonyx, Raytel, and Motion Analysis Corporation. Initially used to cross-train the managers of his various companies, these cases later formed the core of Henry's top-rated course on venture finance at the J.L. Kellogg School of Management at Northwestern University. The cases help Henry recruit outstanding students, gives him a dispassionate view on how his use of capital has shaped his companies, and allows him to teach the thrills and trials of bringing start-ups to the point of pay-off.


 

Electronic Arts, Inc.
Electronic Arts is the biggest, most diversified, and among the oldest of all independent video game makers. To fill out the common area of their new Silicon Valley headquarters, Electronics Arts chose to tout their relative longevity and vibrant corporate culture to new employees and customers. Bugos generated the content and worked with Gordon Chun Design of Berkeley to create a sleek museum with video, artifacts, illustrations, and backstory.